The Digital Marketing Essentials course at CTS College is designed to give students a practical, real- world understanding of how marketing works across online platforms. Instead of focusing heavily on theory, the course takes a hands-on approach where students analyze real brands, break down live campaigns, and create their own marketing content and strategies. Participants will learn how to attract, engage, and convert customers using a combination of content creation, platform strategy, customer psychology, and basic analytics. The course also introduces the use of modern tools, including AI, to improve efficiency and creativity in marketing. By the end of the course, students will have the confidence and skills to plan and execute a simple but effective digital marketing campaign.

What you will learn

Upon successful completion of this course, students would be able to:  Understand how digital marketing works across multiple platforms  Learn how to create engaging content that attracts attention and drives action  Gain insight into customer behavior and how to influence buying decisions  Develop a basic marketing strategy using funnels and audience targeting  Understand the role of websites and SEO in digital marketing  Learn how to use tools such as Canva and ChatGPT for content creation and ideation  Gain confidence in planning and presenting a digital marketing campaign

Requirements

No prior experience or qualifications are required for enrolment in this course – all are welcome to join and learn.

Course Details

Course Content The following would be covered in this course: 1. Digital Marketing Foundations • What is digital marketing • Traditional vs digital marketing • Overview of key digital channels (social media, email, search, paid ads) • Paid vs organic marketing • Introduction to the customer journey • Defining goals and KPIs (intro level) 2. Customer Journey, Funnels & SEO Basics • The marketing funnel (awareness to conversion) • Customer journey mapping • Target audiences and buyer behavior • Creating audience personas and identifying pain points • Matching content types and strategies to each funnel stage • Introduction to SEO (search engine optimization) • Role of websites in digital marketing 3. Content Creation & Creative Strategy • What makes effective digital content • Messaging, hooks, and calls-to-action • Content planning and strategy • Importance of design in digital marketing • Understanding brand themes and aesthetics • Visual basics (layout, color, readability) • Tips for creating visually engaging content for ads, websites, and email campaigns 4. Email Marketing & Conversion Strategy • Introduction to email marketing • Anatomy of an effective marketing email • Writing effective subject lines and CTAs • Audience segmentation and personalization • Email automation and scheduling tools • Basics of e-commerce and online selling • Conversion strategies (urgency, trust, simplicity) 5. Analytics, Optimization & Campaign Strategy • Defining goals and KPIs (reinforced) • Key marketing metrics (reach, engagement, conversions) • Understanding campaign performance • Introduction to marketing analytics • Creating reports and dashboards for clients or management • Campaign planning and strategy integration • Using insights to improve marketing efforts • Integrating analytics with AI tools for smarter insights

Current Offerings

Offering	Status	Schedule	Teachers	Enrolled/Max
2026 - Jun to Jul	Upcoming	10th June, 2026 - 1st July, 2026 W 5:30 PM - 8:30 PM	Solange Permell	17/20 85% Full
2026 - Aug to Sep	Upcoming	12th August, 2026 - 2nd September, 2026 W 5:30 PM - 8:30 PM	Solange Permell	16/20 80% Full